SPTO – 5 June, 2019
Example, a Sydney-based communications agency that specialises in hospitality, travel and lifestyle, will be handling all PR, trade relations and marketing for the PNGTPA, with a focus on driving increased visitation from Australia and New Zealand.
Working closely with the travel trade and consumer media, Example will create storytelling moments and experiences in order to educate travellers of Papua New Guinea’s culture and showcase the country as a must-visit destination.
The announcement follows a competitive tender process and sees Example’s head of marketing, Andrew Cavallaro, reinstated as the Australian and New Zealand lead for the tourism board, following his previous tenure in the role between 2014 and 2016.
PNGTPA chairman Kennedy Wenge said: “Australia is PNG’s most important source market for visitors. Read more…