Hotel prices in most key cities will experience only ‘modest rises’ in 2020

Hotel prices in most key cities will experience only ‘modest rises’ in 2020

Blue Swan Daily – 29th July, 2019.

Hotel prices in most key cities will experience “only modest rises” in 2020, according to the recently published The Hotel Monitor 2020 from American Express Global Business Travel (GBT). The study predicts that a global boom in hotel construction is increasing the supply of guest rooms just as international trade tensions put a dampener on demand. Together, it says, these factors “will restrict the ability of hotels to raise room rates in many business destinations”.

The report also highlights how technology and new hotel formats will “re-shape hospitality worldwide” as they develop to support the modern business traveller, who wants a more informal, flexible and digitally smart environment to work and rest, according to Joakim Johansson, vice president, global business consulting at GBT.

Like much of the travel industry, digital innovation is driving change across the hotel landscape, creating new opportunities to increase savings and improve the traveller experience. The report identifies five  key areas where technology and data insights are impacting corporate lodging, and looks at how organisations are responding – artificial intelligence, OBTs supporting duty of care, cancellation policies, revenue management and guiding traveller decision-making. Read more..