In response to the unprecedented impact of the COVID-19 pandemic on the tourism industry, the Fiji National Tourism Statistics Taskforce was established in 2020. The primary objective of this task force is to guide future international tourism research conducted by the government and other key stakeholders.
One of the key tools developed by the task force is the Tourism Data Insights Dashboard. This dashboard provides a wealth of tourism market intelligence that can be used by the task force and industry stakeholders to inform future national Fiji tourism strategies and associated industry marketing campaigns.
The Tourism Data Insights Dashboard includes a range of data sources, such as visitor arrivals, visitor spending patterns, and accommodation statistics. This information is updated regularly to ensure that stakeholders have access to the most up-to-date tourism data available.
By utilizing the insights provided by the Tourism Data Insights Dashboard, the Fiji National Tourism Statistics Taskforce and industry stakeholders can gain a better understanding of tourism trends and visitor behavior. This information can then be used to inform the development of targeted marketing campaigns and strategies that are tailored to the needs and preferences of visitors.
In addition, the task force is also responsible for identifying gaps in the available tourism data and developing strategies to address these gaps. This will ensure that stakeholders have access to comprehensive and accurate tourism data that can be used to make informed decisions.
Overall, the establishment of the Fiji National Tourism Statistics Taskforce and the development of the Tourism Data Insights Dashboard are important steps in ensuring the long-term sustainability and growth of Fiji’s tourism industry.
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