Thriving industry

Fiji Times Tuesday 26 September 2017  DESCRIBED as a thriving industry in Fiji, fashion has certainly become abuzz not only in the local scenery but regionally and slowly in the highly fierce and harsh global market.

It is no secret; take a walk through Suva’s central business district and you’ll see the emergence of several boutique and clothing shops set up by some of the major names in Fiji’s flourishing fashion industry.

And while it may have been previously viewed as only for the high-end market, local emerging and established designers are fast changing the definition of fashion in the country along with the changing times.

This is through the simple use of our contemporary and traditional designs, not just for categorised wear but also daily everyday clothing.

Yes, it has been a struggle over the years for the growing Fijian community of designers who have gone out of their ways and defied sceptics to showcase the true potential of this industry in the export market.  Read more…