Travellers have more choice than ever before thanks to the rise of the ‘sharing economy’. What’s more, this new breed of peer-to-peer network has reshaped the behaviour of travellers forever.
First it was the online travel agencies (OTAs) in 2000. Just when hoteliers learnt to co-exist with these intermediaries, along came the revolution that took everyone by storm – the sharing economy. San Francisco start-up, Airbnb, leads the way in this revolution with a valuation estimated at 31 billion (September 2018) and four million listings. Expedia owned HomeAway boasts two million listings. View more: