Tourism Talanoa: A Simple Equation

Tourism Talanoa: A Simple Equation

FHTA, 29 July 2021 – Under a cloud of COVID uncertainty and more than the usual media negativity about why it should not have gone ahead, the Olympic Games in Tokyo got off to a muted start without the usual in-person crowds.

Fiji has been welcomingly distracted by all its participating athletes and their events, in particular the rugby sevens teams.

For a distraction was rightly needed for many this week.

We acknowledge and thank them all for their commitment to their sporting goals and for reaching the pinnacle of global sport.

Each time they shine brightly in their events, they take the renowned Fijian brand to new heights and remind the world about who we are and where we are.

Globally, we are apparently on par too with our infection rates.

Our national 7-day daily test average is 3530 tests per day or 4.0 tests per 1,000 population. The national 7-day average daily test positivity is 22.8 percent.

The rate of community transmission within the Suva-Nausori containment zone is through the roof, to put it mildly, and it appears we join every other citizen from around the world protesting lockdowns and not heeding calls to stay at home or be more vigilant in protecting ourselves.

Those citizens calling for a national lockdown fail to realise it would never work for us.

So, it is doubtful that asking our citizens who develop COVID symptoms to assume that they have COVID-19, to follow stringently the COVID-safe protocols and to isolate themselves, will have any real impact either.

All the more reason as we have all been encouraged to do, to get vaccinated to be better protected against the virus and our fellow countrymen who will not follow these rules.

While many have been tracking the second dose percentages of total vaccinated adults in Fiji, the Fiji Hotel and Tourism Association (FHTA) is instead, keeping a close watch on the first dose percentages.

This we feel, is more indicative of our vaccination programs and gives everyone a more indicative timeline for a return to some semblance of near normalcy and dare we say it, reopening our borders.

We have a vaccinated target of 80percent of eligible adults being aimed for.

The first dosage data is nearing that figure, with Fiji currently at 77 percent of eligible adults taking the first step to being vaccinated, with a more likely scenario being that we are actually at 80 percent given that data collation can be slower to feed in from the various sources.

It is also presumed that the vaccination figures are matched with the vaccine dose inventory with a certain percentage of wastage also factored in, and if we followed this through with the eight to ten weeks estimate for the administration of the second dose, we would arrive at a time frame that we might expect our 80 percent target.

Don’t forget to add 2 weeks post jab number 2 for full immunity to kick in.

That will be the time to ask “Are we there yet?” because the tourism industry is expected to be already working its way through its reopening plans by this stage.

FHTA is far from being medical professionals, but we are voracious in our appetite to understand more of this virus and are unrelentingly driven by the need to overcome its impact because we recognize that we cannot have a tourism industry while the virus remains a threat for Fiji.

It really is that simple.

We are constantly pushing the vaccination message to our members and their staff and in all of our communications channels because we know this is the right thing to do.

It is expected to take at least 3 months to get reopening ready. For businesses that have been in hibernation, fully closed or only open intermittently and even then, at only a fraction of their normal size; there are huge challenges to overcome regardless of their size.

These include locating and retraining staff in all the new COVID-safe requirements in the service industry, getting them back in fresh uniforms and back in service-ready form.

Resorts must repair and refill swimming pools that have been empty for 18 months or more, landscape and trim overgrown gardens, repair or replace equipment, sea walls and machines, before addressing the huge cost of replacing and replenishing emptied out food and beverage items for restaurants and bars.

There is currently some concern that there will not be sufficient availability of the products and even services that will be required to support the industry get reopening ready.

Whether supplies of replacement equipment, repair expertise and stock will be accessible once identified.

Resorts around Fiji must bring back their chefs, maintenance, service, cleaning and support staff while dealing with the effect of humidity and tropical weather on closed rooms and furnishings.

Marine based activity providers, airlines and cruise vessels must get their operations out from under covers and storage and prepare equipment and get staff safety compliant, re-licensed and training approved.

Everyone must have their revamped marketing plans prepped and ready to go.

There is also obviously a need to understand timeframes on which markets will be ready and that Fiji will be able to open to and what the expected welcome format will be towards them – as either vaccinated or non-vaccinated visitors.

The industry will need confirmation on the airline schedules and expected uptake so that it can adequately match the inventory with demand and ensure that inventory is refreshed, sufficient in quantity, and ready to compete with the best quality, products, services and holiday packages.

With this in front of the industry, it continues to work on the areas it can make a difference with now; and this includes supporting efforts to get communities it works in to be made safer.

Despite the currently escalating infection rates and despite fully understanding the economic shortfalls without its usually formidable influence on employment, supply lines and the large, multiplier effects throughout the country; tourism cannot afford to be anything but pragmatic.

We see the bigger picture and are remaining steadfastly focused on what must happen first before we can get back to doing what we do best.

But first, we must survive and we must help our communities survive.

We will not have a tourism industry without our people.

We will not have our people with COVID still here.

We might be able to live with COVID eventually, but not before we make that possible on our terms only. And science tells us that this means vaccinating so that we are immune to its deadly consequences.

Why we cannot get the rest of Fiji to understand this is beyond our understanding.

For Fiji, ever Fiji as our lovely national anthem reminds us.

By: Fantasha Lockington – CEO, FHTA (Published in the Fiji Times on 29 July 2021)