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Tourism New Zealand’s 100% Pure campaign shifts direction

July 2, 2018October 14, 2025 Cheryl Fong 2018 Archive, News
Tourism New Zealand’s 100% Pure campaign shifts direction

New Zealand Herald, 02 July 2018 – Tourism New Zealand has changed tack in its 100% Pure campaign with a series of adverts shifting emphasis away from landscapes.

The new campaign, emphasising people and culture, will go global this week as the organisation faces a new challenge to explain the proposed border levy. Read more…

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