Organic branding

Fiji Times Friday 20 October 2017  A NATIONAL organic brand will be launched in a month’s time under the Fijian Made-Buy Fijian Campaign.

This was the word from Minister for Industry, Trade and Tourism Faiyaz Koya during an art exhibition at Suva’s Grand Pacific Hotel on Wednesday.

With Fiji’s national organic policy being finalised, Mr Koya said the launching of the organic brand would done with his ministry in collaboration with the Ministry of Agriculture.

“The Fijian Organic brand will provide premium prices for our exports ignite our youth to take up organic farming, promote sustainable and environmentally-friendly farming methods that reduces dependence on chemical fertilisers and promote healthier lifestyles to combat NCDs,” Mr Koya said.

“We have proven that any Fijian made product is of high quality and standards, and we are positioning ourselves to compete in the global market on quality, standards and international best practices.”  Read more…