5 February 2026.- Nama Fiji has launched on three of China’s leading e commerce platforms, Taobao, JD.com and Pinduoduo, marking a significant step in the brand’s international expansion and opening direct access to the Chinese consumer market.
The China launch is delivered through a strategic partnership with Silventure International Hong Kong Limited, a distributor focused on natural and clean skincare brands. Established in 2018, Silventure operates more than 15 online stores across China and Hong Kong, serving a customer base that prioritises ingredient transparency, quality and authenticity. Nama Fiji was introduced in response to direct demand from Silventure’s existing customers, reflecting growing interest in trusted, natural skincare from the Pacific.
The partnership has been supported by the Pacific Islands Trade and Investment Commission and Pacific Trade Invest China, underscoring the strengthening trade relationship between Pacific exporters and the Chinese market and the increasing appetite for differentiated Pacific brands.
In China, Nama Fiji will be positioned within the natural and clean beauty segment, targeting consumers seeking wellness driven skincare with credible origins. The brand’s foundation in Fijian thalassotherapy and its use of wild harvested nama, Caulerpa racemosa, sustainably sourced from the Yasawa Islands, provides a clear point of difference in a market where provenance and product integrity are increasingly valued.
Nama Fiji products are now available across all three platforms and can be found by searching for “namafiji”. The launch allows Chinese consumers to access South Pacific skincare directly online, connecting clean ingredients, cultural heritage and modern e commerce in a single transaction.
