The Blue Swan Daily, 03 February 2020 – New research reveals that today’s independent hoteliers have a greater awareness and appetite around technology when it comes to their marketing and distribution strategies. According to the findings of the eHotelier’s survey, less than one in 13 (7.2%) of independent hoteliers do not understand the relevance of a digital marketing strategy or how it can help their hotel business.
The company’s Marketing & Distribution 2020 Journal shows that more than two thirds (68.4%) of independent hotels already have a digital marketing strategy implemented for their business and a further quarter (24.4%) intend to implement their strategy over the coming year.
The results are from a survey of 461 hotel industry professionals, with 80% being from independent hotels, including 57 percent that offer 10 rooms or fewer.…read more
