Focus on emerging markets

Fiji Times Thursday 06 July 2017  MUCH focus will be placed on strengthening Fiji’s new and emerging tourism markets as well as the traditional markets in the new 2017/2018 financial year.

This was the word from Minister for Industry, Trade and Tourism Faiyaz Koya when asked on his ministry’s plans on their $108.4 million allocation in the 2017/2018 National Budget.

“We are rolling out as much as we can at the same time strengthening the markets in Australia and New Zealand, which both are traditionally our best markets but we need to look at the different parts which we haven’t touched,” Mr Koya said.

“We are going to strengthen our new and emerging markets that are China and India. It’s always about us getting the yield and not so much about the number of tourists.”

Fiji achieved a record 792,320 visitor arrivals in 2016, as per the provisional figures released earlier this year by the Fiji Bureau of Statistics.  Read more…