Suva, Fiji – Friday 2 August 2024: The Fiji Hotel and Tourism Association (FHTA) is thrilled to announce its new partnership with Finest Liquor and Triple 3 as Competition Partners for the HOTEC Tradeshow 2024.
Finest Liquor and Triple 3’s involvement underscores a commitment to the growth and development of the hospitality industry in Fiji and the Pacific. Through this partnership, Finest Liquor will play a vital role in the Cocktail Competition, which aims to increase the knowledge and expertise of mixologists, ensuring they can deliver world-class cocktail experiences to both local and international visitors.
FHTA Chief Executive Mrs. Fantasha Lockington expressed her enthusiasm for the partnership, stating, “We are delighted to welcome Finest Liquor and Triple 3 as Competition Partners for HOTEC 2024. Their expertise and passion for quality beverages will be invaluable in enriching our cocktail competitions, providing participants with exceptional learning opportunities.”
Mr. Shameer Abdul, General Manager of Sales and Marketing at Finest Liquor & Triple 3, shared his excitement about the collaboration, saying, “We are honoured to be part of HOTEC 2024 and to contribute to the growth of the hospitality sector in Fiji. Our aim is to support mixologists in honing their skills and to showcase the high-quality liqueurs, syrups, and bitters that Finest Liquor can offer, along with the innovative beverages from Triple 3. We look forward to a dynamic and engaging competition.”
The Cocktail Competition at HOTEC 2024 promises to be a highlight, with preliminary rounds kicking off in late July that will see mixologists from across the country have the chance to compete, learn, and refine their craft, culminating in the grand finals at the HOTEC Tradeshow.
In addition to the Cocktail Competition, Finest Liquor and Triple 3 will also be involved in various activities throughout the tradeshow, providing insights into beverage trends, techniques, and innovations. This partnership is poised to enhance the overall experience for attendees, offering them a deeper appreciation of cocktail culture and its role in the hospitality industry.
“We are committed to providing a platform for excellence and learning at HOTEC 2024,” added Mrs. Lockington. “With Finest Liquor and Triple 3 on board, we are confident that our competitions will inspire and uplift the standards within our industry, benefiting both participants and the wider community.”
In addition to Finest Liquor and Triple 3, FHTA is honoured to have the continued support of its Platinum Sponsor Australian Trade and Investment Commission & Trade and Investment Queensland as well as its Gold Sponsor, New Zealand Trade & Enterprise. The event’s competition partners include Australia Pacific Training Coalition, South Pacific Coffee Company and Fiji Gas and FHTA also acknowledges with deep appreciation the contributions of its event partners: Fiji Times, Decked Out Apparel, Fiji Water, Microhire, Fiji Airways, Sharma Music, and Total Event Company.
For more information about the HOTEC Tradeshow 2024 and sponsorship opportunities, please email info@fhta.com.fj or call (+679) 777 0137.
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