Fiji’s golden industry

Fiji Times Tuesday 17 October 2017  Tourism is now the leading foreign exchange earner for Fiji. Tourism is the cornerstone of the Fijian economy.

The Fijian Government through the Ministry of Industry, Trade and Tourism is trying to develop the tourism industry by its Fijian Tourism 2021 Plan that endeavors to elevate the standard of tourism and has developed nine thematic areas with 29 constructive strategies. This article reviews the historical discourse of Fiji’s tourism.

Historical emergence of tourism in Fiji

Norman Douglas and Ngaire Douglas’s article Tourism in the Pacific: Historical Factors showed that the myth of “Paradise for Pacific” emerged in 18th century travellers in Tahiti and applied to attract visitors to Hawaii in the 1850s.  Read more…