Fiji Times Thursday 09 March TOURISM Fiji’s efforts to expand the country’s appeal as a tourist destination to the lucrative North American market has reaped rewards, says North America regional director Ruth Daly.
She said Fiji’s participation in Travel and Adventure shows in Los Angeles, San Francisco Bay Area, Portland, Seattle and Vancouver in front of 50,000 travel consumers had been very successful.
Performances by the Bula Boys from the Suva Conservatory of Music and virtual reality experiences showcasing the islands helped Tourism Fiji scoop the Best in Show award for best booth in LA and Bay Area events.
“Fiji’s appeal in the West Coast market of the US and Canada continues to grow,” said Ms Daly.
“We are seeing a record number of North American visitors tour destination at a time when competition from other destinations has never been more challenging. Read more…
