Culture tourism focus

Culture tourism focus

Fiji Times – Thursday 29th March 2018.

THE Pacific, apart from its tranquil sandy beaches and lush surroundings, has a rich unique asset which has much potential to contribute to the region’s tourism sector — our culture.

This niche area of tourism, according to South Pacific Tourism Organisation (SPTO) chief executive officer Chris Cocker, presents an opportunity to compete with other tourist destinations worldwide.

“Culture is an important asset because it helps differentiates us from our competitors overseas. And of course our competitors are global competitors in the ocean islands,” Mr Cocker told this newspaper.

“One good thing is that our culture is very strong in the Pacific region. We have a strong diversity with our 17 Pacific Island countries.” Read more…