The Blue Swan Daily, 20 August 2019 – In today’s fast-paced digital environment, online travel players are facing pressure from multiple fronts – from travellers, to suppliers, to new players – underlining the need for reinvention to remain relevant. From shifting market dynamics to evolving travellers’ expectations, disruptive business models are blurring the lines between online travel players and emerging technologies like machine learning and data analytics are taking root.
Amadeus is among the players that have been focusing on delivering content and technology to support these new business models so online travel players – whether that be online travel agencies or travel start-ups – can focus on their investments in customers and marketing. And it has spoken with the industry across Asia Pacific and collated five trends online travel players will need to respond to in order to remain competitive and to anticipate the potential disruptions of the future, or risk being overtaken by more agile competitors.…read more
