Sydney Morning Herald Sunday 09 April 2017 What it’s like running a business underground in the middle of nowhere
Asian tourists are driving a hotel boom not seen since the late 1980s
With China about to overtake New Zealand as our biggest source of international tourists, and numbers predicted to rise from 1.1 million a year to 2 million annually within the next decade, the scene is set for big winners from the boom – and major losers.
And experts are warning that Australian hotels, restaurants and tourism ventures need to make sure they’re up to date with what the new flood of visitors are looking for in order to prosper, and to keep them coming back for more.
“The nature of the Chinese market has changed significantly in just the last few years,” says Margy Osmond, CEO of the tourism industry group, Tourism and Transport Forum. “We have a view of them of huge groups of people following a flag being held up by the tour leader, but these days that couldn’t be further from the truth. Read more…
