eHotelier 14 May 2021 – Expedia Group Media Solutions, the global digital advertising organization of Expedia Group, has released its first-ever quarterly trend report. The Q1 2021 Travel Recovery Trend Report features data from custom research and Expedia Group first-party data combined with actionable insights to help ensure travel brands are best prepared to reconnect and reengage with travellers as spring and summer travel ramps up.
“Traveler behaviors and preferences have evolved significantly over the past year, meaning travel brands can no longer rely on historical marketing strategies to inform their recovery plans,” said Wendy Olson Killion, Senior Vice President, Media Solutions. “We know people are eager to start travelling again, but how they engage with travel brands, and what they expect, has changed. This report spotlights the latest data and trends to help travel brands develop strategies, messaging and content that aligns with what travellers want – and need – to book their next trip.”
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