Fiji Sun – 23rd Feb, 2019
It’s low season in the tourism industry-again.
Every year the tourism looks forward to February with some concern because it’s the industry’s low season and business is through the floor.
Every year it’s the same and tourism related businesses suffer heavily.
It is not only the resorts and hotels that suffer, the pain filters down to the suppliers, the people selling experiences and to the staff who are asked to take time off.
Every year there is a lot of talk about the need to come up with some strategies that will help Fiji through the dip.
There have been some very positive things, but they do not carry right through the whole low period.
Chinese New Year charter flights
One of the best and most successful products was the annual Chinese New Year charter flights out of mainland China that were the product of Rosie Holidays efforts in marketing in China.
This takes advantage of something unique to Fiji, its geographic position on the international dateline.
This makes Fiji the first country in the world to enter each Chinese New Year and this appeals to the China market, where the New Year has great significance.
Unfortunately, it only stretches out over a two-week period and volume is limited by the charter operation that is necessary to link China and Fiji in a direct flight. Read more…
