Tourism Fiji Launches Plan to Return to a Booming Tourism Industry by 2024

Tourism Fiji Launches Plan to Return to a Booming Tourism Industry by 2024

Nadi, 30 May 2022 – Tourism Fiji (TF) officially launched their Corporate Plan 2022 – 2024 at a media launch at the Sheraton Fiji Golf & Beach Resort in Nadi today. The two-year roadmap document was shared with industry stakeholders, media and representatives’ organisations who were consulted and provided data for the plan.

TF Chief Executive Officer Brent Hill said, “We strongly believe that our Corporate Plan gives us a clear vision to collectively work towards and achieve. The plan encapsulates our values, our aspirations for our beloved destination and we’re confident it will help us truly make a difference.”

He also acknowledged the Pacific Private Sector Development Initiative (PSDI) which funded the Corporate Plan. PSDI has been helping Asian Development Bank’s 14 Pacific developing member countries achieve sustainable economic growth through business environment reform.

PSDI Tourism Expert, Sara Currie said, “ADB’s PSDI welcomed the opportunity to work with TF to set targets and goals for the two years ahead, as Fiji recovers from COVID-19. We look forward to working with TF on the corporate plan’s implementation and seeing Fiji’s tourism sector go from strength to strength.”

The TF Corporate Plan 2022 – 2024 can be found online HERE

A comprehensive consultation was conducted with Tourism Fiji staff and major sectors including the Fijian Government through the Ministry of Commerce, Trade, Tourism and Transport, industry and key partner organisations like Fiji Bureau of Statistics, Reserve Bank of Fiji, Ministry of i-Taukei Affairs, South Pacific Tourism Organisation, Fiji Hotel and Tourism Association and SOFTA. It also included the creative and agrotourism sector with Fiji Arts Council, UNESCO, ILO, Association of Visual Artists (Fiji) LTD), Fiji Island Dance Association and agritourism.