Fiji Sun – 2nd Feb , 2019
The very first Frequent Flyer programme was launched in Melbourne by Ansett Airlines of Australia in 1990 Tom Dery, the Marketing Director of the airline (and when I last heard, Chairman of M&C Saatchi SE Asia) had an idea for a Loyalty Program that would encourage the airlines customers to give priority to Ansett.
Ansett Golden Wing Club
I was handling Ansett advertising, so got roped in along with the man who was to pull it all together, Brian Skirving. The concept involved a club which the customer joined by paying a fee. This entitled members to all the benefits provided. The programme was called the Ansett Golden Wing Club. Airlines had always had a form of lounge where invited guests were allowed to wait for their flights in comfort, but the Membership was small and was by invitation only. Read more:
