The Blue Swan Daily, 16 December 2019 – A growth in enquiry levels for 2020 will allow the business meetings and events industry to start the new year with optimism after a challenging 2019, says the Meetings Industry Association (mia). According to figures gathered for its latest miaTouchstone edition, enquiry levels rose by +5% in 2019 compared to the same period in 2018.
Enquiry levels are used as a key indicator of future prospects for the meetings industry, which is why the online retail tool findings are affording mia with a positive focus. It is looking ahead to 2020 with “cautious optimism”.
While the industry may be looking ahead to 2020 with some positivity, figures gathered from mia members for the miaTouchstone report demonstrates that many have had a ‘mixed’ and ‘challenging’ 2019. Data collected to the end of Sep-2019 also highlights contrasting trends in rates and business activity levels at the UK’s business meetings and events venues.…read more