The Fiji Hotel and Tourism Association (FHTA) plays a crucial role in advocating for its members and promoting tourism in Fiji. While tourism has experienced a positive boost with strong bookings and increased visitor arrivals, there have been concerning complaints about the quality and standards of some hotels and activities. FHTA is working with Tourism Fiji and the Ministry of Tourism to address these issues and find effective solutions. The article emphasizes the importance of maintaining a positive reputation to attract visitors, highlighting the need for accountability, better enforcement, and increased government support in the tourism sector.
The FHTA acknowledges the economic significance of tourism for Fiji and the need for other industries to supplement its heavy reliance on this sector. The article emphasizes the risks associated with negative publicity and the potential decline in tourist arrivals. The FHTA aims to prevent this by working towards a comprehensive regulatory framework for non-compliant businesses and ensuring compliance with higher standards. They also stress the importance of positive reviews and recommendations in influencing travelers’ choices. Ultimately, the FHTA urges collective responsibility in delivering safe and quality products and services to maintain Fiji’s reputation as a desirable tourist destination.