SPTO – 25th November 2019
Market Watch is the South Pacific Tourism Organization’s monthly market intelligence summary exclusively for members. This monthly publication highlights the latest travel trends and resident departure movements in the key outbound travel markets for the Pacific, viz. Australia, New Zealand, North America, Europe, Asia, China and India.
*All information published in Market Watch is dependent on the availability of information from the relevant sources for each Source Market.
Monthly Market Watch October 2019 Brief – World Outbound Travel
In October 2019, an estimated 26 million international short term trips were undertaken worldwide, by eight international regions. This exceeded last month’s international short term trips by 5.2% and surpassed October last year by 0.2%.
On shares, China overtook USA by 30.3% of the total outbound international short term travels, whilst USA reduced to 26.3%. Europe mainly United Kingdom followed at 24.6%, Asia mainly Singapore and South Korea registered 12.2% whilst outbound travellers Australia, New Zealand, and India accounted for the remaining 6.6% share. Read more…
