SPTO Market Watch – December 2019

SPTO Market Watch – December 2019

SPTO – December 2019

Market Watch is the South Pacific Tourism Organization’s monthly market intelligence summary exclusively for members. This monthly publication highlights the latest travel trends and resident departure movements in the key outbound travel markets for the Pacific, viz. Australia, New Zealand, North America, Europe, Asia, China and India.

*All information published in Market Watch is dependent on the availability of information from the relevant sources for each Source Market.

Monthly Market Watch December 2019 Brief – World Outbound Travel

In December 2019, an estimated 21.8 million international short term trips were undertaken worldwide, by eight international regions. This is a growth from last month’s international short term trips by 8.2% but a fall of 15.3% comparative to last year December.

Looking at total shares, USA leads the charge at 37.9%, followed by the Chinese at 22.9%. The United Kingdom lags behind at 17.5%, meanwhile in Asia, Singapore trails behind South Korea at 5.9% to 10.4% respectively. The minority of outgoing travellers from Australia, New Zealand and India capture the remaining 5.4%.Read more…