Fiji Times Monday 03 July 2017 Update: 5:55PM ONLINE complaints on social media platforms and review sites can have a negative impact on consumers’ evaluations.
Mani Mate a postgraduate student at the University of the South Pacific (USP) argued this at the recent School of Tourism and Hospitality Management (STHM) research colloquium at USP.
The research colloquium brought together various tourism stakeholders to discuss three ongoing postgraduate research projects in this context.
Mr Mate who worked in the hotel industry in the Cook Islands for over ten years in his presentation examined how Aitutaki hotel managers respond to negative online reviews, particularly on TripAdvisor. Read more…
