Report highlights huge potential in Vanua Levu for tourism

Paradise Taveuni

Fijivillage 7 November 2020 – Vanua Levu could become a significant part of the nation’s tourism recovery efforts through targeted investments to attract high-value markets, potentially increasing national tourism earnings by $339 million in 2020, above government forecast estimates.

International Finance Corporation or IFC, with the support of the governments of Australia and New Zealand, has completed a study, Vanua Levu Tourism Market Demand Assessment, which provides critical information for the World Bank Group and the Fijian Government, to design a project that will support the island’s future growth and recovery from the impacts of COVID-19.

The move follows work undertaken last year by the World Bank and the Fijian Government to explore opportunities to develop tourism in Vanua Levu through the Bank’s International Development Association lending program.