Suva, Fiji – July 2025 – Pure Fiji has been awarded the highly coveted DERMASCOPE Icon Award by Dermascope Magazine USA, recognising the brand’s visionary leadership and outstanding contribution to the global skincare and aesthetics industry.
This prestigious accolade is the latest in a long line of international honours for the proudly Fijian brand, which also secured a triple win at the 2025 VIVA Beauty Awards for Best Lip Balm, Best Shower Gel and Best Body Lotion.
With over 34 international awards now under its belt in the past year alone, Pure Fiji continues to raise the bar for clean, results-driven skincare. The brand’s commitment to blending traditional Fijian wellness rituals with modern formulations has not only won over global beauty experts but has also helped position Fiji as a standout name in the natural skincare world.
“To be recognised among the world’s best is a proud moment not just for our brand, but for Fiji,” said Pure Fiji Co-Founder Andree Austin. “This award is also a tribute to our spa and resort partners across the islands, who help bring the Pure Fiji experience to life.”
Celebrating its 25th year in 2025, Pure Fiji has grown from a family-led venture into a globally recognised brand. As the first company in Fiji to bottle coconut oil commercially, its journey has been marked by a strong focus on sustainable beauty, community empowerment, and innovation.
Marking this milestone, the brand has also launched Pure Fiji Man – a new skincare line for men that reflects the global rise of ‘skinimalism’. The range features a streamlined three-step ritual (Cleanse, Hydrate, Protect), crafted with cold-pressed island oils and infused with a fresh citrus lime and mint scent. Designed for men who want simple, effective self-care, Pure Fiji Man combines island strength with everyday simplicity.
With bold steps forward and global recognition in hand, Pure Fiji continues to prove that a small island brand can make a big international impact.
