Hong Kong – 11 November 2025 – Nama Fiji Founder and Director Debra Sadranu took the lead keynote at the Sustainable Cosmetics Summit Asia in Hong Kong, held 10–11 November. Her address, “Building a Sustainable Brand”, positioned Nama Fiji alongside global leaders in ethical beauty, including L’Occitane Group, Weleda, and Lush, highlighting the Pacific Islands as a source of innovation and sustainable enterprise.
“Sharing Nama Fiji’s journey on a global stage was a proud moment, not just for the brand, but for Fiji as a whole,” said Debra Sadranu. “Our mission goes beyond effective skincare – it’s about respecting communities, culture, and the environment. This platform allowed us to show how Fiji can lead in sustainable business and inspire others in the region to do the same.”
Nama Fiji’s keynote highlighted the brand’s innovative approach, which integrates local resources, community empowerment, and environmentally conscious practices. Central to its model are seaweed-based skincare products using wild-harvested nama seaweed (Caulerpa racemosa) and regenerative harvesting that provides income and skills to rural women in the Yasawa Islands. Nama Fiji also emphasises eco-friendly packaging, local production, and initiatives that support Fijian communities.
By sharing these practices on an international stage, Nama Fiji demonstrates how Pacific Island businesses can generate global impact while benefiting local economies. Its success showcases the potential of Fiji as a hub for sustainable innovation and ethical enterprise, enhancing the country’s reputation in tourism and wellness sectors. The brand’s international distribution not only boosts Fiji’s export profile but also draws attention to the nation’s unique natural resources and cultural expertise, strengthening Fiji’s position in global sustainable tourism and luxury wellness markets.
Nama Fiji’s recognition underscores the value of homegrown Fijian businesses in shaping international perceptions of the Pacific. By linking local innovation with global sustainability standards, Nama Fiji creates opportunities for Fijian communities, supports responsible tourism, and highlights the economic and cultural benefits of investing in Pacific Island enterprises.
