The Blue Swan Daily, 01 July 2019 – New UK research suggests travel brands need to offer a wider range of options and allow travellers more flexibility to upgrade, but also to and downgrade. The survey of 2,000 UK adults commissioned by creative and media agency eight&four, also found that while LCCs may mean cheaper air fares, those savings may be reinvested in other areas of the travel experience, especially in the accommodation sector.…read more
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