12 January 2023, Australia: The multi-award-winning InterContinental Fiji Golf Resort & Spa has appointed CampaignLab to manage earned media and influencer marketing activities throughout Australia. The appointment of the agency – which also works with Fiji Airways – follows a competitive pitch process.
Working in collaboration with the internal marketing team at InterContinental Fiji, CampaignLab will also lead in the development and execution of integrated creative campaigns designed to showcase the very best the five-star resort has to offer and appeal to luxury-seeking Australian travellers.
As the world’s first international luxury hotel brand, InterContinental Hotels & Resorts has been pioneering accommodation across the globe for more than 75 years.
Only 55 minutes from Nadi International Airport, the InterContinental Fiji Golf Resort & Spa is nestled amongst 35 acres of tropical gardens overlooking the white sands and azure waters of Natadola Beach, voted one of the most beautiful beaches in the world.*
Speaking on the agency’s appointment, CampaignLab Director, Andy Scales said, “We’re delighted to be working with the internationally renowned InterContinental Fiji Golf Resort & Spa and can’t wait to get started. Through creative integrated campaigns, strategic media relations and brand collaborations, our mission is to showcase the bespoke experiences, exclusive beach-front location, world-class amenities and unparalleled hospitality the resort has to offer.”
Since reopening its borders on 1st December 2021, Fiji has continued to skyrocket in demand to become one of Australia’s most sought-after tourist destinations. In November 2022 alone, more than 33,000 Australian tourists arrived on Fiji’s picture-perfect shores. CampaignLab will be tasked with ensuring the InterContinental Fiji Golf Resort & Spa is the accommodation of choice among those travellers seeking a new level of luxury.
Commenting on the new appointment, Lachlan Walker, Area General Manager, IHG South Pacific said, “Following the agency’s appointment, we held a three-day immersion session in Fiji with the team from CampaignLab and it was clear they shared our values and vision for the resort. This combined with their extensive knowledge of Fiji and its culture made them the obvious choice.
“Australia is one of our core markets and with demand for international travel continuing to grow, we’re excited about what the future holds. Whether it’s for a holiday, wedding, honeymoon or golfing excursion, our guests can expect an unrivalled five-star experience. We’re really excited to be working with CampaignLab to showcase these experiences and ultimately help more Aussies to experience our timeless sanctuary of soul-enriching luxury,” said Walker.