Great Brands Don’t Change, They Get Refreshed

Great Brands Don’t Change, They Get Refreshed

Fiji Sun – 15th Dec

In 1974 Roy Whitton decided that the new company he had just started should be named after his partner and wife Rose. Roy was a man of many talents so he undertook most of the brand design work himself.

Needing a logo, he borrowed the Rose design from a Lancome bottle and so one of Fiji’s great brands was born.

Since that first creative moment from Roy, the Rosie Holidays brand has continued pretty much untouched except for the occasional minor tweak and has appeared on an ever growing range of products and equipment.

After almost forty five years and many hours of soul searching by Tony Whitton and the Rosie management, a momentous decision was taken. View more: