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WEBINAR: Brand /Customer Loyal or Lazy and/or in a Rut?
27 February @ 7:00 am - 9:00 amFree
Panel with Dr. Robert Passikoff of BrandKey and Dr. Elinor Garely, eTN New York
Do you always make reservations at a Marriott, fly on Delta, spend holidays in Bermuda (at the same hotel) and drink Coke while chomping on a Big Mac? If you are buying the same products/services – all the time, corporations are likely to identify you as a loyal customer.
The question is – are you really so satisfied with the selections that you do not stray or is just easier to acquire the same products, destinations and services?