Blue Swan Daily – 22nd Feb, 2019
Chinese tourists are continuing to put Europe at the top of their favourite destinations despite the relative slow-down in the Chinese economy and any concerns about Brexit, according to the latest figures from the European Travel Commission (ETC), produced in collaboration with the air travel analyst ForwardKeys.
The data shows there was a 5.1% year-on-year increase in Chinese arrivals in EU destinations during 2018 and ETC says the latest figures show that the EU-China Tourism Year 2018, designed to promote the EU as a tourism destination to the rapidly-growing Chinese market, continues to deliver success.
“The 2018 EU-China Tourism Year initiative has been extremely successful. And we continue to see the benefits in 2019,” explains Eduardo Santander, executive director of the European Travel Commission. “The growth in Chinese travellers has been solid, and the near future, judging by current bookings, will see the EU continuing to increase its share of this valuable market, not just to traditional destinations, but lesser-known and emerging ones as well,” he adds. Read more..
