Fiji Sun, 09 July 2018 – MICE is the name given by tourism professionals worldwide to describe a segment of the tourism market made up of four different but loosely connected groups of tourists.
It is an acronym made up of the initial letter of a word that describes each of these groups, so it includes Meetings, Incentives, Conferences and Events.
Probably the most interesting group is the Incentives Market.
This comprises a group of professionals who are responsible for putting together rewards for employees of companies and the trip is earned by each employer performing to a target set n by the company. Read more…