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Analysis: What Is The MICE Market?

Fiji Sun, 09 July 2018 – MICE is the name given by tour­ism professionals worldwide to describe a segment of the tourism market made up of four different but loose­ly connected groups of tourists.

It is an acronym made up of the initial let­ter of a word that describes each of these groups, so it includes Meetings, Incentives, Conferences and Events.

Probably the most interesting group is the Incentives Market.

This comprises a group of professionals who are responsible for putting together re­wards for employees of companies and the trip is earned by each employer performing to a target set n by the company. Read more…

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