FHTA, 18 February 2021 – Preparing to restart business at some stage this year from the imposed hibernation of the past year will be a challenge for many in tourism industries around the world.
In Fiji, this planning might not have started quite so urgently, but there is still much to do to ensure businesses survive for the next few months to thrive in what is expected to be high demand for international travel when borders eventually do open up,
As the nation gears up to this eventual opening of borders that many are hopeful will be later in the year, our tourism family continues to estimate the continued closure timeframes against their dwindling cash flows.
Some resorts have been able to open for a variety of reasons and under various conditions. These include providing quarantine facilities for Government for use by residents and permit holders returning on repatriation flights for 14 days each.
They also include offering residents the opportunity to experience a taste of our famous Fijian hospitality in beautiful surroundings at a fraction of the usual rates. Others are offering boutique holiday experiences to small groups of international visitors using the Vacation in Paradise (VIP) Lanes or Blue Lane corridors which require that 14 days be part of the journey that makes up their isolated quarantine confinement period.
The success of these available options has been defined by the adoption and adherence of the new COVID safe protocols and collaborating closely with the Ministry of Health and the Ministry of Tourism to coordinate arrivals, transfers and monitoring of testing requirements.
Confirmed COVID positive cases have generally been border quarantine cases, meaning they have arrived into the country and whilst in quarantine have been confirmed as positive through the required testing processes, so would have contracted the virus whilst overseas or on their way home.
There has been very little media coverage in Fiji and even around the world on the condition of people with COVID once confirmed as positive, what contributed to patients’ eventual recovery and how families have dealt with this.
Information is sparse at best and often speculative or through highly questionable social media sources.
While the devastation it caused to families and communities in Italy where extended families with inter-generational family structures are similar to Fiji, and initially in the US provided glimpses into how terrifying the virus could make life for entire countries, Fiji’s relative isolation has cushioned our understanding to a “not likely to happen to us” type scenario.
Perhaps that is why we are so complacent with learning to live with the expected new hygiene requirements and why many are often shocked to hear that we must learn to live with this virus despite the planned vaccination program rollouts here and world-wide.
Far more effective public awareness campaigns must be carried out to make keeping Fiji safe everyone’s business and not just be about hand-washing and coughing into elbows.
Many of us do not know what to expect if someone we lived with contracted the virus and have no understanding of how dangerous it could be if several family members got infected as a result.
In businesses and across entire industries, many have returned to pre-COVID conditions with handwashing not so strictly observed (the water is there but there is no soap in the dispenser), sanitiser gels have disappeared off counters and social distancing has become too hard to do.
Additionally, the initial registration of people entering buildings and getting their temperatures taken has started to disappear with only hotels, Nadi Airport and Fiji Airways demanding proof of the downloaded Care Fiji App to assist with contact tracing efforts.
In tourism businesses, however, these are practised diligently, reminded, trained and monitored. Face masks are expected to be worn and full Personal Protective Equipment (PPE) is donned in quarantine hotels, airport areas, transport and laundry handling facilities.
Passenger boats, transfer vehicles, airport architecture, aircraft interiors and hotel rooms and surroundings are being cleaned with specific virus-neutralizing cleaning equipment and disinfectants.
Will this be replicated across retail shops, restaurants, public transport, banks and other offices around Fiji? It must if these same businesses expect international visitors to use their services or expect local tourism workers who will come into contact with the visitors to use their services.
The extra precautions mean additional costs but are necessary so must be borne to maintain the practice until advised otherwise.
Fiji’s image is being meticulously rebuilt to add another layer of safety, security and preparedness for when borders reopen.
Destination Fiji continues to put in the hard work to ensure that Fiji remains an attractive destination that is planning its eventual safe reopening.
Marketing Fiji and competing with the rest of the world has never been simple, but marketing in the post COVID world has taken this to new complicated heights.
We must remain a vibrant, exciting holiday destination that can still appeal to our core markets and quintessential family segments while staying abreast of new trends and changing travel habits.
Adapting to understand and deliver conservational sustainability options, adventure and experiential travel while ensuring we can still deliver the expectations of younger travellers who will demand seamless connectivity, must now be integrated with
stronger messages of safety and security from an invisible virus that has the potential to kill thousands. It is a huge task for Tourism Fiji.
There is still much to do in terms of preparedness which is why a whole lot of consultation and discussion has been taking place between tourism stakeholders, Government bodies and agencies, non-government organisations and training institutions.
Safety first as always, with all the connotations of safety our new post COVID world demands before we are ready to meet and greet a whole new, changed world of travellers.
Helping one another achieve a higher level of safety and preparation should be everyone’s business. The tourism industry is collaborating closely with relevant Ministries to offer support in the logistics for the vaccine roll out if required.
Moving over 800,000 people around Fiji requires organisation, project and event management skills, access to transportation and communication services. We just happen to have that exact experience and those very skills in our toolkit.
And we know how to do this safely too.
By: Fantasha Lockington – CEO, FHTA (Published in the Fiji Times on 18 February 2021)
Fiji Hotel and Tourism Association
The Voice of the Industry
