Fiji Sun Saturday 15 April 2017 Tourists come to Fiji because of the “Sun, sun, sand and water” proposition strongly promoted by Tourism Fiji, the vast number of properties who are active in the market and in a number of niche markets and Fiji Airways, the national carrier.
There has been, over the last five years, some attention paid to the MICE market, weddings and diving. But Fiji has more to offer the tourist than simply the weather and the beaches and there is a growing group of companies who are starting to promote other experiences, many culturally based.
There are products for the people who want to do something to help the country (volunteering), who want to learn something that is exclusive and special to Fiji (weaving and pottery) or an adventure (shark feeding, white water rafting).
While this is still really a very small segment, it is where the greatest growth has been in the last few years.
A local Nadi company has been working on developing a different segment in the tourist experience area and has met with significant success. Read more…
