Nadi, 16/01/25 – Nama Fiji, Fiji’s premier Thalassotherapy skincare brand, is thrilled to announce its partnership with Total Beauty Market, a leading distributor based in Dubai. This collaboration signifies a major milestone as Nama Fiji extends its presence to India, Middle East, and Africa (IMEA).
Total Beauty Market’s expertise in launching beauty products and its alignment with Nama Fiji’s values of sustainability and ethical practices make it an ideal partner. “At Total Beauty Market, we are excited to partner with a brand that embodies sustainability and social responsibility. Nama Fiji’s ethical harvesting practices and dedication to using nature’s most powerful ingredients align with our mission to provide eco-friendly, luxury beauty products to the IMEA region,” said a Total Beauty Market representative.
The partnership was facilitated by Nama Fiji’s participation in the Cosmoprof Trade Show in Hong Kong in November 2024, hosted by Pacific Trade Invest (PTI) China. PTI China’s efforts in supporting Pacific SMEs were instrumental in connecting Nama Fiji with Total Beauty Market. “Nama Fiji’s commitment to sustainability, women’s empowerment, and community support makes it a standout product in Asia,” noted a PTI China spokesperson.
Debra Sadranu, Director and Founder of Nama Fiji, expressed gratitude to PTI China and Investment Fiji for creating opportunities for local SMEs to showcase Fiji-made brands on a global stage. “These trade shows are invaluable for expanding export markets and driving economic growth in the Pacific,” she said. Nama Fiji’s innovative use of sustainably harvested nama (sea grapes) and Thalassotherapy continues to attract global interest.
“We are thrilled to bring our unique, Fiji-made products to new markets,” added Sadranu. “The global beauty and wellness sector’s interest reinforces our ability to meet international standards of quality and sustainability.”
Fiji’s Minister for Trade, Hon. Manoa Kamikamica, highlighted the achievement’s significance, the Government of Fiji through the Ministry has been excited to work with Nama Fiji, the profiling of their potential is in keeping with the government’s goal of broadening Fiji’s economy and develop sustainability,” he said.
This partnership underscores Nama Fiji’s dedication to Fiji’s contribution to the global stage while upholding sustainability, community impact, and product excellence.
For more information about Nama Fiji and its products, visit namafijihq.com.
