NZ Herald Tuesday 28 March 2017 Chinese visitors see more of the country’s delights after Air NZ switched its tourism strategy, writes Bill Bennett.
Air New Zealand’s Cam Wallace says having more carriers promoting New Zealand is beneficial.
Three years ago Air New Zealand shifted its Chinese tourism strategy to focus on the independent travellers. Until then most visitors coming here from China were part of organised tour groups.
In many cases their New Zealand visit was the last few days of a longer tour that included Australia.
Air New Zealand chief revenue officer Cam Wallace says today’s Chinese visitors are a different breed. They are high net worth individuals who fly direct, stay longer and they spend more.
One consequence is that Air New Zealand can move the Chinese visitors around the country. Read more…
