Blue Swan Daily – Tuesday January 15th, 2019.
Baby boomers are an important market for the travel sector and account for a significant share of the spend across the industry. The grey nomads are not only a generation on the move, but are also adopting new travel experiences. Far from sticking to the traditional, they are increasingly travelling with smartphones, seeking out authentic experiences, and are now more interested in Airbnb stays than hotels, according to travel experts.
It is clear that we have seen a shift in how Boomers travel over the current decade, and that transition is increasing as we close in on the 2020s. New research of US travellers from AARP, a non-profit, non-partisan organisation that empowers people to choose how they live as they age, may be focused on US trends, but provides an insight that impacts the whole world.Read more…
